Specialized Services

Network Benchmarking

In increasingly competitive mobile markets, subscribers are looking for a consistently high-quality service experience. As a service provider, it becomes imperative for you to constantly measure, monitor and improve your network quality.

With state-of-the-art tools, proprietary processes, deep engineering knowledge and unrelenting quality focus, we help you benchmark your networks and let you know where you are positioned against competition. Our Benchmarking solution helps you answer the critical question of, “Which carrier has the best network in my region?” and we follow-up our findings with consultative recommendations and on-the-ground action to implement the same.

Our reports provide Consumer-visible Metrics, Engineering Metrics and Support and Analysis helping you clearly understand where you stand vis-à-vis competition. Our solution uses the Mean Opinion Score (MOS) that provides a comparison of the calls with voice characteristics stored on a testing server as the criterion for call quality testing. As an independent third-party entity, we arrange for all the tools, devices and logistics to perform benchmarking in multiple cities in parallel on our own, and act as a one-stop turnkey solution for Benchmarking.

We have currently completed the exercise of a first of its kind, nation-wide benchmarking study, measuring the performance of 6 operators in each circle, for the top 39 telecom markets in India.

With the philosophy of “Measure once, use multiple times”, our Benchmarking solution in India is on a syndicated model and is offered as an independent, industry-wide solution that all service providers, tower companies and other interested parties can buy into. We have also delivered custom benchmarking reports for operators in India and Africa in the past.

Service Providers have used our benchmarking reports for -

  • Performance Management and Failure Analysis
    • Assess the relative performance of the networks, identify locations and root causes of network problems
  • Strategic and Capital Planning
    • Determine where to allocate capital for best competitive outcome
  • Advertising support
    • Use the benchmarking report as backup material for advertising claims
  • Consumer preference analysis and tracking

Analyze and track consumer values as they relate to network performance using drive test data and other data sources